England's Emma Coates Departs England U23 Post to Become Head Coach at National Women's Soccer League's Bay FC
In a significant career move, the 34-year-old coach has resigned her post with the England Women’s Under-23 national team to be appointed head coach for NWSL expansion side Bay FC.
Transition Stateside
She takes over from Albertin Montoya, who led the California club during its first two seasons in the premier American league. Montoya stated in September his intention to depart at the conclusion of the 2025 campaign, a season which saw Bay FC end up 13th in the 14-team standings.
“It has been a privilege to serve my time with the FA,” commented Coates. “It has helped shape me both in my career and as an individual. Now, I feel ready and excited to push myself in a new environment.”
Proven Developer
During her tenure in 2023, Coates oversaw the England U23s through matches including a narrow win over Norway in the continental competition and a high-scoring loss to the United States. Accompanying her to America is her England assistant, Gemma Davies, a ex- Aston Villa manager in the Women’s Super League.
Kay Cossington, a former FA women’s technical director, spoke highly of Coates's qualifications: “She is both an outstanding tactician, but she also has a demonstrated history of nurturing talent to thrive domestically and internationally.”
“Coates excels at leading of squads and building ethos and has the strategic outlook we were seeking,” the CEO stated.
The Task Ahead
The club experienced a contrasting start to its NWSL existence, securing a playoff spot and losing in the playoffs in its inaugural campaign before facing difficulties to a near-bottom placement in 2025.
The new FA women’s technical director, Gavin Step, bid farewell to the outgoing coaches: “Our gratitude goes to Emma and Gemma for their service and wish them all the best with their venture abroad. They have played a pivotal part in fortifying the pipeline between the young Lionesses and the first team.”
“Together, they have directly impacted the development of many young players who have gone on to become senior Lionesses,” he finished.
Player Progression
Since taking over Mo Marley in 2023, Coates presided over the promotion of a number of players to the Lionesses squad, including midfielder Lucia Kendall—who recently scored her debut Lionesses goal—and attackers Michelle Agyemang and Aggie Beever-Jones.
Discussions for their replacements is now underway, as the FA looks to continue the growth of the youth national team in the future.
